Web Site Optimization SEO

By using good SEO and website optimization techniques, you can improve your Google listing position in a way that will astound you. Simply by paying attention to some simple basic SEO, you can take these spiders by the hand and lead them round your website and explain to them exactly what each web page is about.

That is what Google and all the other search engines are looking for when they search through your HTML, but most people have no idea where to start. They don't know their LSI from their CSS, and a keyword to them is something to be repeated twenty or thirty times in a page to make it clear what their page is about - then they wonder why their page is never listed on the search engine results pages.

Well read on and learn, and then find out how we can help you to those dizzying listing heights that you can only dream about right now, but towards which you can take the first steps by following the simple rules below. Fist you have to become familiar with your HTML.

If you don't understand HTML, do not worry, we can help. However, if you have an HTML editor on your website, then check out what you have on your page and apply the following tips. You can easily look at your page coding by placing your cursor on the page and right clicking. Then click on 'View Source' and you will see your source code in plain text format. You can copy that, then paste it to a text editor such as Notebook, and then edit it.

SEO Components

Here are the basic SEO components that you consider, and check out your source code to see if it is there in the way that I suggest.

Make sure that your Title tag contains your page keyword and is a proper title. This is the title that people will see reading your Google listing, so make it look good. You will find the title tag close to the top of the page HTML, just after the Head tag.

Your Description Meta tag will appear after that, and is the description that will appear under the title in your Google listing. That, too, must contain your keyword and a brief description of what the page is about. These are the two components of the HEAD section of your page HTML that are important for your website optimization. The Keyword Meta tag is not so important, but use it to name all the keywords used in your page, not only the main one on which your page is optimized.

Each page should have its own keyword, and also its own heading. That heading should be contained in H1 tags in the HTML, and subheadings in H2 tags. Google will offer the highest weighting to words contained in the H1 tag, so use your main keyword in your title, but try not making it your entire heading, but use additional wording.

For example, if your keyword is make money online then your title could be How to Make Money Online Through Affiliate Marketing. That also allows you to use 'affiliate marketing' as a secondary keyword.

Also important, and often neglected as a search engine optimization factor, is your internal linking strategy. It is possible to arrange your internal navigation to maximize the Google Page Rank for any page of your choice: that should generally be your home page - normally the easiest page to get listed in a high position. There is a formulation that you can find online to enable you to do this.

External linking is one of the best web site optimization techniques that you can use, and no SEO strategy is complete without it. Google regard inbound links to your page from other web pages so highly that it is possible to get a #1 listing with no content whatsoever other than adverts, as long as you have masses of other web pages linked to yours. There are several ways to achieve this, but stay away from link farms that offer paid or unpaid links from pages not connected with your topic.

Even reciprocal links between like web pages don't always work, and by far the best links are those that you don't have to provide a link back to in return. The richest sources of these are article directories, where by writing articles and having them published on the directories you get links back to a web page of your choice through the 'author's resource', in which you are permitted to provide an active clickable URL that links back to your chosen web page.

We can help with all of these website optimization techniques, and enable you to maximize your SEO in order to achieve the highest possible listings for your keyword.