SEO Bible FAQ #5 Answered: Why Go Public?

Saturday, December 22nd, 2007

We’re nearing the most frequently asked question about The SEO Bible, and today we knock out number five.

Q. What led you to want to share this information with the public anyway?

A. The reason for sharing this with the public is we have gotten a lot of requests for SEO training from small to medium businesses that can’t afford a full blown search engine optimization campaign. Back in June of 2007, we conducted a couple of “boot-camp” type seminars in Louisville that were well received so we decided to take the book from those classes, add a series of how-to videos, and offer the course to the public for a fraction of a full blown campaign.

Obviously, we stand to generate significant revenue from such an offering, but that’s not the #1 motivator for producing this training series now. We’re aiming to help small and medium businesses along with sole proprietors generate greater awareness, increase leads, and improve their marketing ROI through organic search engine optimization. We feel the pain of the small business owner because we were in the same shoes not too long ago and will price this package similarly to what we’d charge for one month’s worth of service yet offer a 25% discount to anyone purchasing the training that ultimately contracts us to do some of the optimization work or help with any marketing program.

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