Quick Video: The Importance of Link Building

Sunday, December 23rd, 2007

Here’s a video I found on FreeIQ.com that talks about the importance of link building. It’s a little over a minute.

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30 Link Building Tips

Tuesday, December 18th, 2007

Link building is one of the primary tenets of effective search engine optimization. To that end, here are 30 link building tips you can utilize to pole vault your site to the top of the charts.

  1. Generate quality content that is worthy of linking to
  2. Create a video
  3. Write articles to share on your site
  4. Send link requests to webmasters of related sites 3. Submit articles to online e-zines and industry trade journals
  5. Start a blog
  6. Submit your site to free web directories including DMOZ
  7. Maintain links to all of your domains (provided you own more than one and they are legitimate)
  8. Have a blogroll (links to related other sites from your blog)
  9. Comment on blogs related to your site and topic
  10. Use trackbacks on blogs
  11. Link only to related sites that rank fairly well
  12. Join link exchange sites such as LinkMetro or GotLinks (do your homework with these types of sites; some links may be of poor quality)
  13. Create a podcast (interview someone, be interviewed, share quality information)
  14. Create RSS feeds for your sites
  15. Host a teleseminar or webinar that requires registration
  16. Create a top 10 list (people love lists!)
  17. Host a free helpful tool on your site
  18. Purchase a link on a high ranking site
  19. Use a pay-per-post site
  20. Add industry related news to your site
  21. Report on an event that isn’t getting a lot of coverage
  22. Survey your clients to generate a unique free report based on the survey results
  23. Generate and submit press releases
  24. Join and contribute to social community sites such as MySpace, Facebook, Flickr, etc.
  25. Contribute to industry forums and message board discussions; use signature to link back to your site(s)
  26. Ask or answer a question to members of Yahoo Answers
  27. Join and utilize social bookmarking sites such as Digg, del.ici.ous, StumbleUpon, etc.; use signature to link back to your site(s)
  28. Add your site to local government sites
  29. Add your site for inclusion in local search results
  30. Have a contest with a valuable prize given to the winner (people love prizes!)

Next time you’re looking for a little inspiration on a link building campaign, review the tips above to try something you may have not tried before and monitor its progress. Link building doesn’t have to be hard, but it should definitely be included in your search optimization campaign.

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