No fluff here–just a quick list of SEO tips that hopefully stimulates further thought from you.  Add to the list anyway you see fit.     

1. Understand how search engines work
2. Have some form of web analytics
3. Goal conversion
4. Create conversational content that engages the audience
5. Check your site for keyword relevance
6. Modify your web content frequently
7. Remember keyword density
8. Build inbound links to your site
9. Directory submissions
10. Create a blog
11. Engage in online discussions
12. Focus on writing for humans
13. Include strong call to action
14. Don’t hard sell people to take action
15. Direct response literature
16. Speak to the reader and not yourself
17. Write content about current “hot” topics
18. Create one page for each of your keywords
19. Create a sitemap
20. Learn the art of link baiting
21. Start broad with buzzwords and slang
22. Utilize free tools to ascertain the most productive keywords
23. Longer tail searches often times equate to ready buyers
24. White hat only!
25. Focus on your copy
26. Sell your content before your products
27. Stick to your theme
28. Encourage repeat visitation
29. Strong title tags
30. Comment on popular industry related blogs