Brian Solis published “The Art & Science of Blogger Relations” that may be of interest to you. Download your own copy by clicking on the hyperlinked title, or check it out below:

During my chat with Andy Beal (1/17/2008) on The Bauer Pauer Hauer, we touched on SEO as a potential reputation management tool. This is another huge benefit of understanding and being able to apply organic search engine optimization. Take a listen in on the podcast below, and please share your thoughts and opinions with us.  Andy was a great guest, and we had a lot of fun.

Ponder this–if you had something negative about you or your company appearing high within search engine results, a way to flush that negativity out would be to get additional pages to outrank the negative results and minimize their impact. So SEO can serve as a reputation management tool in addition to lead generation, awareness building, and an increase in revenue.

 

 Reputation Management Podcast: Play Now | Play in Popup | Download (17)

Many webmasters make the mistake of believing that submitting articles to e-zine websites or article directories for reprint will result in instant traffic.  This isn’t necessarily the case as it takes time to build a presence in the e-zines just as much as anywhere else online.  People are naturally suspicious of someone “new” so if you’re writing frequent articles, don’t be shocked to see increases in traffic down the road more so than immediately.     While this sounds like an obvious tip, always write on subjects that you have sound knowledge versus trying to write about things you merely have a cursory knowledge.  What if you write an article giving advice about something that you’re not very well versed, and that person ends up following your advice only to learn that it was half baked?  Think of the impression that will leave on that person and the people they share the story with.  News travels extremely fast online so keep that in mind because it can cut both ways.   Don’t get caught in the ‘quantity over quality’ trap.  Your reputation is on the line anytime you produce something for public consumption, and the internet is the ultimate “public consumption” resource. 

We’re going to continue to add free videos that can help you in your SEO efforts whether you ultimately purchase The SEO Bible or not. In this particular video produced by Travis Sago, the subject of instant backlinks are discussed. Enjoy!

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Here’s a video I found on FreeIQ.com that talks about the importance of link building. It’s a little over a minute.

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