I came across an article which may interest many of you that talks about how search engine positioning proves key to branding.  To access the article, click the link below:

http://www.marketingcharts.com/interactive/top-spots-in-search-and-paid-listings-prove-key-for-branding-2675/

 What do you think of the article? 

MarketingCharts has another interesting article that had a lot of appeal to me from an overall marketing standpoint.  One key takeaway quotation that relates directly to SEO:  

Check it out, and share your thoughts back here with us.